Website Development Brief
What are the primary objectives of the new website?
Clearly explain what MONA is
Attract companies and business partners
Attract nonprofit and community organizations
Generate partnership inquiries
Demonstrate the platform’s ESG impact
Showcase real cases and impact stories
Build trust in the project
Attract investors
Attract new platform users
Other:
What is the main action visitors should take on the website?
Submit an inquiry
Contact the MONA team
Register on the platform
Request a consultation
Become a partner
Learn more about the platform
Other:
Which business segments are the highest priority?
hotels
restaurants
retail companies
manufacturing companies
companies with ESG programs
Other:
How should visitors perceive MONA?
Select up to five characteristics:
Reliable
Technology-driven
Socially responsible
Environmentally responsible
International
Modern
Professional
Accessible and easy to understand
Innovative
Scalable
Human-centered
Other:
What is MONA’s main advantage compared with alternative solutions?
What messages or terminology should be used?
What terminology or associations should be avoided?
Current tagline: Less Waste, More Impact
Keep the existing tagline
Revise the existing tagline
Develop a new tagline
Comments:
Which language versions are required at launch?
Korean
English
Comments:
Should visitors be divided into two audiences immediately?
Yes: For Businesses / For Organizations
No, the website should first explain the overall MONA concept
Comments:
Are there existing brand guidelines?
Yes
No
Only selected brand assets are available
Which existing brand elements must be retained?
Logo
Colors
Typography
Illustrations
Photography style
Icons
Comments:
Which visual direction is preferred?
Technology / SaaS platform
ESG and sustainability
Social impact project
Corporate B2B service
Emotional storytelling
Minimal international design
Examples of websites you like:
What specifically do you like about these examples?
Examples of websites you do not like:
Where should form submissions be delivered?
Email
CRM
Google Sheets
Comments:
Is SEO optimization required?
Yes
No
Only basic SEO settings
Comments:
Which analytics systems should be connected?
Google Analytics
Google Search Console
Meta Pixel
LinkedIn Insight Tag
Comments:
Which legal documents must be published?
Privacy Policy
Terms of Use
Personal Data Processing Policy
Cookie Policy
Comments:
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