App Design Brief
What should the new design achieve?
Make the product easy to understand for new users
Simplify key user flows
Reduce the time required to complete tasks
Create a modern visual interface
Increase trust in the product
Communicate MONA’s social and environmental mission
Prepare the interface for future scaling
Create a consistent design system
Other:
How should the product look and feel?
Choose up to five characteristics:
Modern
Trustworthy
Professional
Sustainable
Socially responsible
Technological
Clear
Friendly
Minimal
Premium
Corporate
Emotional
Data-driven
Other:
Which approach is preferred?
Minimal and functional
Expressive and brand-focused
Strict and corporate
Friendly and accessible
Analytical and data-heavy
Combination of several approaches
Other:
Should the current MONA website style be retained?
Yes, completely
Yes, but adapted for a digital product
Use only the logo and core colors
Create a new visual direction
Not yet defined
Other:
Please provide applications/platforms that you like visually.
Which languages should the interface support?
Korean
English
Comments:
Does the project require a design system?
Yes, a complete design system
Yes, a basic UI library
Components for this project only
No
Not yet defined
Comments:
Which devices need to be supported?
Desktop
Laptop
Tablet
Mobile
Comments:
Is there an existing version of the product?
Yes, a live platform
Yes, a prototype
Yes, an MVP
Only several screens exist
No
Comments:
What needs to be done?
Complete redesign
Improve the existing design
Retain the structure but update the UI
Redesign the UX and product structure
Design the product from scratch
Comments:
What are the main issues with the existing solution?
Visual style
Product structure
Navigation
Information overload
Unclear user flows
Inconsistent screens
Weak mobile experience
Lack of a design system
Comments:
Which deliverables are required?
Competitor analysis
User Flow
Wireframes
UX prototype
Visual design concept
Web platform design
Interactive prototype
Design system
UI Kit
Comments:
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